Actionable Research Services

Syndicated studies are market research reports conducted independently by a research firm and sold to multiple clients, rather than being commissioned by one company. They provide shared-cost, comprehensive insights into specific industries, consumer behaviours, or trends, offering a cost-effective alternative to custom research.

 Business analysis in research is a disciplined approach used to identify business needs, analyse problems, and drive change by recommending valuable solutions. It bridges strategy and execution, involving data gathering, stakeholder engagement, and process improvement to align organizational goals with actionable insights, often utilizing techniques like SWOT and gap analysis

Board and Audit Committee evaluations are structured assessments—using questionnaires, interviews, or third-party facilitators—designed to improve corporate governance by reviewing performance, composition, risk management, and strategic oversight. Conducted annually (or biennially), they ensure directors are effective, committees (like Audit) are competent, and the board is aligned with shareholder interests

Strategic planning facilitation guides organizations through a structured process to define their vision, mission, and goals, transforming complex discussions into an actionable, long-term roadmap. 

This is a comprehensive evaluation of a store's operations, merchandising, and compliance with company standards to boost efficiency, consistency, and sales. They involve checking inventory, product placement, cleanliness, and staff performance, often using mobile, photo-based checklists.

See flyer for additional details.

See flyer for additional details.

Explore the viability of a product or service with its target audience  and improve its development from collected data such as survey feedback.

Focus groups are a qualitative research method bringing together 4–10 participants for moderated, in-depth discussions on specific topics.

Executive interviews in research are in-depth, one-on-one, qualitative conversations with high-level decision-makers or experts to gain specialized insights, validate strategic hypotheses, and understand complex, niche, or high-influence topics.

Advertising recall tests measure the effectiveness of ad campaigns by gauging how well viewers remember a brand or message

In-Home Product Placement Tests (IHPTs) are market research studies where consumers test products within their own homes, allowing for natural, long-term evaluation rather than a controlled, short-term lab setting.

 Customer satisfaction (CSAT) surveys are essential tools for measuring customer sentiment and identifying areas for improvement by collecting direct, actionable feedback 

Usage and Attitude (U&A) studies are comprehensive market research projects that analyse how, when, where, and why consumers use a product or service, alongside their perceptions and attitudes toward brands

 

 Mystery shopping evaluations are anonymous, objective audits conducted by undercover shoppers who test a company’s customer service, compliance, and operational standards.

Brand awareness studies are market research tools that measure how familiar a target audience is with a brand, product, or service. They help evaluate brand equity by analysing recognition, recall, and consumer perception .

 New product development (NPD) tests validate ideas, reduce launch risk, and ensure market fit through various stages.

(Employee & Customer)

  See flyers for additional details.